Why we invested in Creatopy

Published on Oct 5, 2023
by Eva Arh

We are excited to announce we led the $10 million Series A round in Creatopy, alongside Point Nine.

Creatopy is a creative automation platform that enables brands and agencies to build, streamline and personalize their visual content at scale for different markets, channels and digital platforms.

THE CHALLENGES OF TODAY'S DESIGNERS AND MARKETERS

Currently, to maintain a consistent online presence, designers need to create content in diverse formats. Yet producing and delivering multi-channel content is done manually and requires a lot of time. 

Even if nowadays designers and marketers are spoiled with choice in terms of tooling, to scale and deliver creative efforts across channels remains a challenge. Although there are makeshift solutions, the existing processes are often disjointed. 

Collaborative efforts between designers and marketers are typically pieced together through email, spreadsheets or other tools. This, together with a growing number of digital channels and the ever-evolving needs of brands, adds layers of difficulty to today’s landscape.

WHY NOW

The current economic environment led to drastic downsizing of marketing budgets. Simultaneously, the accelerated growth of e-commerce results in teams expected to deliver high-quality and high-volume content with limited resources.  

Besides, in the soon-to-be cookieless world, only outstanding and personalized creative content will be able to deliver effective customer engagement. This increasing demand unearthed the need to adapt content production and delivery strategies. Along with the rise of generative AI, Creatopy empowers its users to produce creative work at the level expected in today’s environment.

A SOLUTION THAT PRIORITIZES EFFICIENCY AND COLLABORATION

Generating content at scale and maintaining brand consistency is an evident need. Creatopy offers a holistic, end-to-end workflow solution with a strong emphasis on collaboration and brand control.

The platform enables companies to maximize creative output efficiently, positioning itself as a one-stop-shop for marketers and designers. It is the final tool to use in the content creation and delivery process, giving its users the possibility to strengthen their online presence while reducing redundant, manual processes.

The feedback from customers has been overwhelmingly positive. Some renowned brands report time savings of more than 10 hours per week, with Creatopy making entire production processes four times more efficient. The upcoming generative AI features will further amplify the solution's ROI for all its 5,000+ customers, including Salesforce, Autodesk, Zeiss and many more.

A PATH TOWARDS CREATIVE AUTOMATION LEADERSHIP

We invested in Creatopy because we believe that Dan and the broader leadership are a perfect team-industry fit. A complementary trio, their extensive advertising and creative expertise and passion to deliver value to their customers create a unique opportunity in a market exceeding $140 billion.

Creatopy is on a path to become a leader in the creative automation sector and we're thrilled to support them on this transformative journey. 


Welcome to the 3VC family!
Eva Arh and Petra Moravcova

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